We are Lake Minded. 

Whether you’re relaxing on the boat, fishing off the dock, or partying at the lake house, we realized that there were a lot of people like us who absolutely love the lake.  We ARE lake-minded people.  So we created the Lake Minded logo, stuck it on the back of our Jeep^® and the rest is history.

Since then, other lake-minded people have asked us – Where can I get one of those decals?  We realized that there are Lake Minded people everywhere. 

From a simple idea, and a simple logo – a state of mind was born. 

Show us you’re Lake Minded.

Boat. Fish. Wake. Ski. Relax. Be… Lake Minded.